Rihanna Drops First Teaser Of Revived PUMA FENTY Partnership

The FENTYxPUMA partnership launched in 2014 to unprecedented success, catapulting Rihanna and her artistic imaginative and prescient to the forefront of movie star footwear. The road has been dormant for a handful of years, however each collaborators confirmed a relaunch of the partnership again in March.

Lately, official PUMA social media channels shared a sneak peek at a FENTYxPUMA photoshoot. The 19-second clip showcases Rihanna along with her face and hair campaign-ready and wearing quite a few flowy, outsized clothes. Riri’s garb favors a muted gray tone that implies upcoming footwear from her PUMA partnership dons comparable ensembles. A timeframe of the road’s relaunch hasn’t been specified by both get together, but it surely’s probably product will drop in time for fall and winter; an understated shade palette, then, is sensible. The teaser video doesn’t depict any footwear, but it surely’s probably a renewed FENTYxPUMA partnership reimagines classics just like the PUMA Creeper and BOW SLIDE, whereas additionally delving into the world of chunky “dad sneakers” and mules.

Keep tuned for extra updates.

For extra sneaker information, try the most recent New Steadiness choices.