The FENTYxPUMA partnership launched in 2014 to unprecedented success, catapulting Rihanna and her artistic imaginative and prescient to the forefront of movie star footwear. The road has been dormant for a handful of years, however each collaborators confirmed a relaunch of the partnership again in March.
Lately, official PUMA social media channels shared a sneak peek at a FENTYxPUMA photoshoot. The 19-second clip showcases Rihanna along with her face and hair campaign-ready and wearing quite a few flowy, outsized clothes. Riri’s garb favors a muted gray tone that implies upcoming footwear from her PUMA partnership dons comparable ensembles. A timeframe of the road’s relaunch hasn’t been specified by both get together, but it surely’s probably product will drop in time for fall and winter; an understated shade palette, then, is sensible. The teaser video doesn’t depict any footwear, but it surely’s probably a renewed FENTYxPUMA partnership reimagines classics just like the PUMA Creeper and BOW SLIDE, whereas additionally delving into the world of chunky “dad sneakers” and mules.
Keep tuned for extra updates.
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