Shaq Named President Of Reebok Basketball; Allen Iverson Named Vice President

Reebok has formally named Shaquille O’neal because the President of Reebok Basketball. That is one main step in the direction of the model’s technique in the direction of a relaunch of its class in 2025. Moreover, Allen Iverson has been named VP of Reebok Basketball.

Reebok performed a big function in Shaq’s meteoric ascension into pop-culture and sports activities stardom within the Nineties. A signature shoe line was fast; this partnership introduced the likes of the Shaq Attaq and Shaqnosis to the annals of sneaker historical past. Shaq would later flip down an extension with the sportswear large to start his personal model specializing in low-priced reasonably priced footwear for kids; this shock transfer was sparked by a random post-game encounter with a girl who criticized the larger-than-life basketball star for endorsing sneakers that weren’t readily reasonably priced by decrease earnings households. Shaq ended up leaving thousands and thousands of {dollars} on the desk to begin on this new path.

In 2015, Shaq offered his rights to handle his title and likeness to Genuine Manufacturers Group, rendering him the second largest stakeholder within the firm. With the affect of the all-time nice, ABG later acquired Reebok from adidas in a mega deal that was finalized in Could 2022.

Shaq will play an integral function in restoring the model’s place within the basketball sportswear enterprise. Each he and Iverson will probably be energetic in athlete recruitment and different model constructing methods shifting ahead.

Photograph of Shaq by Tyler Fuhrmeister

Photograph of Allen Iverson by John Kim