Amidst the opening week of the 2023-24 NBA Season, Stephen Curry and Beneath Armour made a splash off the hardwood, signing Sacramento Kings All-Star De’Aaron Fox to a multi-year endorsement deal. Finalizing his contract this previous summer season, the lately reached deal may also see the launch of Fox’s personal signature silhouette underneath the Curry Model.
Launched in late 2020, Stephen Curry joined a brief but elite listing of energetic gamers who’ve debuted their very own signature model. And for the primary time in League historical past, an energetic participant (Curry) has signed a fellow present participant (Fox) to their very own model as a signature athlete. As the primary Curry Model athlete together with his personal shoe, Fox joins UConn standout Azzi Fudd – who has served as a model ambassador since 2021.
“I couldn’t consider a greater athlete and particular person to hitch the Curry Model workforce,” Stephen Curry stated. “To have any person that believes in what you’re doing, believes in what the model stands for, and believes in not simply being a Curry Model athlete, however taking that and constructing that into your id as a participant is particular.”
The deal between Fox and Curry concurrently marks the 10-year anniversary of when Curry first signed with UA in 2013 after turning into a sneaker-free agent himself following the expiration of his cope with Nike. Fox – who had been frequenting Nike, Beneath Armour and New Stability silhouettes all through final season – reportedly grew to become enamored with the Curry model’s Circulate cushioning expertise and is predicted to include the latter into his personal signature answer.
Very similar to Curry, Fox is dedicated to rising the way forward for the game. The deal positions him to supply oversight on Beneath Armour’s grassroots efforts, UA Subsequent applications and Curry’s annual abilities camp for the nations prime highschool prospects.
“I’ve all the time stated that my work on the court docket means nothing if I can’t make the most of my platform to do good, and that’s why I’ve all the time admired what Stephen has achieved with Beneath Armour for the basketball and underrepresented communities,” Fox stated.
De’Aaron Fox’s Curry Model signature shoe is predicted to launch within the Fall of 2024 designed by the UA Curry 11 designer Ed Wallace. Within the meantime, we will anticipate Fox to start dawning his personal Participant Unique variations of the Curry 11 and Curry 1 Flotro all through the approaching months.